MADE expo 2019: “Building connections”

The international trade show for the world of construction and architecture will be held in Milan from March 13 to 19

The new features of the ninth edition of MADE expo, which will be held at the Fiera Milano Rho from March 13 to 19, 2019, have been presented to the press. MADE expo represents the most important event for the world of construction and architecture in Italy, with over 100,000 professional visitors and 1,000 exhibitors in 2017.

Conferenza made expo - Photo © Sara Busiol, MADE expo

The edition of 2019 – the event takes place every two years – will focus on the “quality of living”, to analyze and develop the aspects regarding urban and infrastructure renovation, emphasizing crucial topics of contemporary living: comfort, safety, sustainability, innovation.

The title of MADE expo 2019 is “Building connections. The quality of living between design, production and markets”

A title which conveys the intention of strengthening the links between companies, industry associations, professions, Universities and the territory to contribute to the relaunching of the construction industry. An event which, with a view to creating a network between the actors of the building process, aims not only at developing the construction sector – in a moment which remains complex and uncertain – but also at promoting the Made in Italy concept on international markets.

The show, promoted by FederlegnoArredo and Unicmi, includes 8 pavilions and 4 Areas: MADE Construction and Materials, MADE Envelope and Doors and Windows, MADE Interior and Finishes, MADE Software, Technologies and Services. An offer which allows visitors to choose according to their own interests, as well as having an integrated view of all the new products and materials, which can be tested and physically handled in this context.

The themes at the heart of MADE expo want to fully understand the characteristics of the contemporary construction industry, especially highlighting the impact of the digital evolution on the building sector, a cross-sectional topic of the entire event.

Conferenza made expo - Photo © Sara Busiol, MADE expo

During the week of the show, building components, materials, solutions and systems for design, construction and buildings, the complete doors, window frames and casing systems production chain,  outdoor solutions, the world of finishes and interiors will continue to have a privileged role. Innovation will be counterbalanced by the topic of safety, in a combination aimed at showing the opportunities connected to the construction and renovation of safe and sustainable buildings.

The event defines a long term vision, an idea for projects of the future, to be built through innovation and experimentation in the field of construction. In order to become the space of change and of the future, during its opening days MADE expo will become a meeting place, as well as a place for training, somewhere between design and production.

One of the components of this training program will be BuildSMART, an “event in the event” that will welcome numerous protagonists of the sector and will host the opening conference, as well as moments dedicated to interior design, the Elle Decor Design Box exhibition and the world of doors and windows with different seminars and talks. Furthermore, the Archmarathon Selections will take place in the same days, an open call to select – through presentations in front of an audience of professionals and an international jury – 14 projects for the “Made Award for Architecture” prize, projects which will then be nominees for the Archmarathon Award 2020.

As mentioned by Marco Dettori, Vice President of the National Association of Building Companies (ANCE): “MADE expo represents an important opportunity to promote and consolidate the synergies of the valuable and long established building sector: its skills and competences are the jewel in the Made in Italy crown”.

A place to build connections and look at the future, or, in the words of Emanuele Orsini, President of FederlegnoArredo, MADE is a “privileged observatory of the architecture and construction landscape.  It is a focal point designed for all companies, where people can get to know and discover the best and take advantage of the acceleration towards world markets”.